Educate & Inspire
Participate in our hands-on collaborative workshop lead by an expert instructor to learn new skills or polish existing ones.
Join us for an evening of networking along with two engaging, inspiring and educational talks from expert speakers.
Hang out with Sudbury's design and technology community, have a drink, enjoy some delicious food, and have a great time.
Building a Community
Charged is an annual design and technology event with a mission to educate and inspire. Our goal is to bring together the design and technology communities to encourage collaboration and education that will cultivate long term relationships and a more vibrant community.
Founder & Creative Director at Reactive Arts
Tom Creighton is the founder of Reactive Arts, an interactive design studio helping companies build human-centered products to solve real-world problems. He was formerly the Director of Design at Wealthsimple, Canada’s largest and fastest growing online investment platform. Previously, Tom worked with some other well-known Canadian startups and launched new customer-facing rebrands and initiatives for some of Canada’s largest companies.
Creative Director at Bright Bright Great
Previously, Amy was the Design Director at Cards Against Humanity and Blackbox. Amy was the winner of Command X at the 2015 AIGA National Design Conference; other recognition includes PRINT Magazine's 15 Under 30, the 2016 Emerging Designer Award by AIGA Chicago, 2016 Finalist for Young Designer of the Year by the Net Awards, and the recipient of the AIGA What’s Next Grant in 2014.
Amy founded Liminal Space in 2015, a design initiative that promotes experimentation, community, and dialogue within Chicago’s thriving design, art, and technology scenes. She is currently the Vice President of Member Experience for AIGA Chicago and an adjunct professor in DePaul University's School of Design. Amy holds an MFA from the Cranbrook Academy of Art and a BA from DePaul University.
Elizabeth Allen, PhD
Founder at Brazen, Cognitive Psychologist & UX Researcher
Dr. Elizabeth Allen is a UX researcher, cognitive psychologist, and cat owner based in Toronto, Canada. She is the founder of Brazen, a UX research consultancy that helps companies identify and solve critical UX problems in digital and physical products. Over the course of her career, Elizabeth has conducted research for a wide variety of companies including Shopify, United Airlines, Mozilla, and Discover, and has helped shape the design of websites, apps, electronic hardware, signage, and conversational interfaces. Elizabeth also has a love of teaching that began when she was a lecturer at The University of Chicago while completing her PhD in Cognitive Psychology. She currently teaches two courses on UX research methods for O’Reilly Media and has lectured on similar topics at the University of Waterloo and the Pratt School of Information.
Workshop - Usability Testing 101
“You are not the user” is a classic UX mantra for a reason. Too often, businesses don’t take the time to test their websites, apps, or products outside company walls because they assume that their users are just like them. But testing with real, representative users is essential to creating something that is truly easy and enjoyable to use. In this workshop, you’ll learn how plan and conduct usability testing efficiently and effectively so that you get high-quality, honest user insights in a short period of time.
Through a combination of lectures and hands-on exercises, we’ll cover the entire usability testing process. By the end of the 3-hour workshop, you will have the knowledge and confidence to run your first usability testing study on your own.
Participants in this workshop will learn how to:
- Identify and challenge assumptions and hypotheses they have about how people use their product
- Understand when usability testing could be applied to uncover insights about how people use their product, and identify situations where other UX research methods would be a better fit
- Define high-level research questions and translate them into a discussion guide containing specific participant scenarios and follow-up questions
- Recruit potential participants and screen them to ensure that they exhibit any characteristics of interest and will give candid, honest feedback
- Get set up for test day, including structuring test sessions so that they flow easily, creating a plan for recording data, and troubleshooting any technical difficulties
- Create a warm, genuine rapport with participants (whether in-person or remote) to quickly make them comfortable speaking with you
- Apply strategies to dig deeper into participants’ thoughts, feelings, and reactions during the test session without biasing their behaviour
- Analyze data from test sessions efficiently to extract key insights, identify root causes of users’ problems, and generate potential solutions
Charged wouldn't possible without the support of the community. If you're interested in helping out, take a look at our 2018 sponsorship options.